Advertising and Society: An Introduction by Carol J. Pardun PDF

By Carol J. Pardun

ISBN-10: 0470673095

ISBN-13: 9780470673096

Now revised and up to date to mirror the effect of rising applied sciences, this re-creation of Advertising and Society: Controversies and Consequences examines the evolution of ads and its impression on society.

  • Expanded with 5 new chapters overlaying the impression of rising applied sciences, together with the evolution of Direct to patron (DTC) pharmaceutical advertisements; product placement in numerous media; and the turning out to be intrusiveness of web marketing
  • Explores a huge variety of subject matters together with alcohol, tobacco, and intercourse in ads; the professionals and cons of adverse political advertisements; advergrames; and using stereotypes
  • Examines the influence of ads via its targeted ‘point/counterpoint’ structure –designed to spark dialogue and aid scholars comprehend the complexities of the problems being presented
  • Lends massive readability to the topic, uniquely balancing feedback and perform inside one text
  • Includes chapter-level overviews and summaries of the subject heritage and key matters, in addition to student-friendly gains similar to rules for papers and questions for discussion

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Advertising and Society: An Introduction by Carol J. Pardun

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