By Kees Jansen,Sietze Vellema
The quantity explores how a few have spoke back to environmental pressures through exploiting new consumer-created markets; a few replaced their creation practices in a sustainable means; whereas others have complied with (or resisted) nation environmental legislation, significantly labelling platforms and certification. each one examine explores how institutional, cultural, fiscal, political and technological contexts form the options of massive company. subject matters contain 'green bananas', genetically changed tomatoes and soy, the recent markets in natural produce, wellbeing and fitness and insecticides, and entry to justice.
The booklet explains why a few agencies are winning in introducing environmentally pleasant suggestions, and others will not be. the most important to realizing contrasting results is reading the interplay among inner company environments the place revenue and potency concerns predominate, and exterior environments the place customer personal tastes, NGO pressures and executive rules are vital. The publication additionally explores attainable new roles for the general public area. the result's a cosmopolitan and important research of industrial practices and regulatory structures within the agro-food sector.
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Agribusiness and Society: Corporate Responses to Environmentalism, Market Opportunities and Public Regulation by Kees Jansen,Sietze Vellema