Stefanie Aulenbach's An international marketing strategy for Black Sheep Brewery PDF

By Stefanie Aulenbach

ISBN-10: 3668105588

ISBN-13: 9783668105584

Seminar paper from the yr 2007 within the topic enterprise economics - advertising, company communique, CRM, marketplace examine, Social Media, grade: 2,0, college of Sunderland (New university Durham), 17 entries within the bibliography, language: English, summary: 1. Introduction

“International advertising and marketing is the multinational technique of making plans and executing the notion, pricing, promoting and distribution of principles, items and prone to create exchanges that fulfill person and organisational objectives.”
(Onkvisit and Shaw, 1997)

This file analyses the Black Sheep Brewery and offers tips about overseas growth. it is going to examine 4 pre-selected attainable new markets, (Canada, Japan, South Africa and Spain) suggest one among them for destiny enlargement and description a marketplace access approach and a advertising and marketing combine for this new industry. the writer is a specialist hired by means of New Paradigms study Organisation.

According to McCarthy and Perreault (1994) a five step strategy should be applied to discover a brand new capability market:

1.Defining the problem
2.Analysing the situation
3.getting problem-specific data
4.Interpreting the data
5.Solving the problem

In order to discover the easiest strength marketplace for the brewery the writer has to envision the various power international locations in attention in their accessibility, industry measurement and profitability. additionally concepts a result of industry selection, the marketplace access process and the selling combine could be given.

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An international marketing strategy for Black Sheep Brewery in Australia by Stefanie Aulenbach


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