Angewandtes Gesundheitsmarketing (German Edition) by Stefan Hoffmann,Uta Schwarz,Robert Mai PDF

By Stefan Hoffmann,Uta Schwarz,Robert Mai

ISBN-10: 3834940348

ISBN-13: 9783834940346

Das Gesundheitsmarketing, d.h. die Gesamtheit aller Maßnahmen, die ein Unternehmen ergreifen kann, um gesundheitsbewusste Konsumenten anzusprechen,

gewinnt zunehmend an Bedeutung. Das Buch „Angewandtes Gesundheitsmarketing“ zeigt auf, wie gesundheitsbewusste Konsumenten identifiziert werden können und wie sich Kampagnen im Gesundheitsmarketing planen lassen. Aufbauend auf strategischen Überlegungen bietet das Buch ganz konkrete Handlungsempfehlungen für den Unternehmensalltag. 


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Angewandtes Gesundheitsmarketing (German Edition) by Stefan Hoffmann,Uta Schwarz,Robert Mai

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